Kai classes work well in corporate settings, schools, fitness centers, rec centers, yoga studios, dance halls and even outdoors parks. Pretty much anywhere you dream it you can make it happen. Creating and building your classes takes quite time, focus, intention and patience. Take some time to think about what your unique strengths are, the type of group you feel excited and passionate to offer classes too ( fitness center peeps are very different than a specialty group like a "healing from breast cancer" group or teaching to children). Remember your "life as a dance" bubble and reflect on insights and where you feel your purpose is aligning you. Once you have your clarity, there are a number of steps to take to stay on course. This page is to help you navigate this. Included below are pictures and links you may use for marketing purposes.
List of ideas to get started:
- Brain storm the type of classes you'd like to teach and get clear on the math around it. It may take awhile at first so be realistic as you map out how much you'd like to make and in what time frame. Take out for expenses like rent, insurance ( approx. $150-$200 year), gas, music ( iTunes) , and all the expenses you can think of .....These are your working expenses. Keeping track of these costs, receipts etc is a big part of being successful. Whether you teach for someone else or yourself you can write off our working expenses on your taxes.
- Know your audience.....what type of class do you want to teach and write down the qualities this particular group of people exhibit. Get really specific, male or female? Age range? What other specifics? Mothers ? Special Skills?
- Write out what your "most perfect" students would be like? How often would they come? What personality qualities would you recognize? Get really specific.
- How many students would you like to see in class in what time frame? How will you keep track?
- Find a location to teach, look for feeling supported. Know your basic needs ( stereo, microphone?, mirrors?, Wooden floor? what else?) and be ready to negotiate if it's a rental ( and ask how they will market YOU? ). Get as much specific information as possible. Is there a contract? When is rent due, what if it's late? Can they give you a "window" of time to get established for a lesser fee?
- List the ways you will get "word" out and create your flier, brochure or poster. ( community events in newspapers on line and in print, posting it to FB, Linked IN, Pinterest, Twitter, Google, and in "groups" on FB. Start building your social media presence. Think about what you post, learn more about advertising on social media. Invest in your success....) Some other ideas are listed above.
- Think EVERY DAY...."how can I get out and TALK about this exciting new class I get to teach?". Talk about it at restaurants, stores, to the people you meet in the street, waiting in line at grocery store, etc. You have to get "out of the box" a bit and be bold and positive. Remember to reference the archetypes and call in the "hero" story you want to create. Whichever archetype feels best to bring in and really "go for it!".
- Spend some time reflecting EVERY NIGHT.....what is the positive evidence that you are moving forward? Some times that includes active rest, spa treats, positive re-inforcement. Get really honest and each day strive to shift limiting thoughts and creating a vision and action steps that take you closer to your dreams.....Remember WHY you love it, what it does for you, how you feel when you are aligned with this.
- BEGIN learning BOWs and building a muscle memory for as many as you can at YOUR PACE. THIS IS KEY. This will take some investment in time and energy from you and well worth it. When you are authentically excited to share the work, have a personal experience from songs/learning/and can also be in the moment with everyone, it's contagious and your classes will grow much faster.
- At the end of each class, ask the group what the experience was like for them. Share some things you 've seen it help with. Write down or blog about your dance and share it. Ask the participants when they are coming again. Try to encourage them to commit for best results. Thank them for coming and sharing . If you can get their phone/email or address you can mail them a thank you card. A personal touch goes a long to retaining the students and slowly growing......Let them know they are part of the community that WILL grow especially with their help. Ask them where they think you can offer a workshop or ways to market your class. Word of mouth is the best way always...